Schema markup is a short block of code that tells Google exactly what a page is about: your business name, address and hours, a product and its price, an article and its author, or a list of questions and answers. It helps Google show your details correctly and can make your listing eligible for richer results. We write it in JSON-LD, test it in Google's own tools and keep it truthful, because markup that does not match the page can do more harm than good.
Why Add Schema Markup
Clear Business Details
Name, address, phone, hours and service area described in a way search engines read reliably.
Richer Product Listings
Price, availability and ratings shown from real data on the page.
Articles and Authors
Blog posts marked up with dates and authors so they are understood correctly.
Events and Courses
Dates, venues and fees for schools, coaching centres and event organisers.
Tested, Not Guessed
Every type checked in the Rich Results Test and watched in Search Console.
Honest Markup Only
We never mark up fake reviews or content that visitors cannot see.
What's Included in Schema Markup
- Review of any schema your site already has
- Organization or LocalBusiness schema with your real details
- Product, offer and breadcrumb schema for stores
- Article, author and FAQ schema where it fits
- Event, course or service schema where relevant
- Markup added through templates so new pages get it too
- Testing in the Rich Results Test and Schema validator
- Search Console enhancement reports checked after launch
How We Add Schema Markup
We check what markup exists and which types fit your pages.
We write JSON-LD from your real page data, not hand-typed copies.
Every template is tested in Google's tools before going live.
We watch Search Console for errors and warnings and fix them.
Frequently Asked Questions
Is Google Reading Your Site Correctly?
Run our free SEO audit for a quick check, or send us your website and we will review your structured data.